The latest SKIMS bra is out and it’s safe to say that it’s causing a stir amongst fans for some obvious reasons.

Think along the lines of the secret being revealed behind the much controversial nipple bra which is designed to lift up women’s cleavage for the perfect ‘push up’ feel.

Retailing at a staggering $64 price tag, Kim Kardashian was all for it, seen shamelessly marketing the product on Jimmy Kimmel Live where she explained to the late-night host how it was designed.

While the conversation did start to get a little awkward, the SKIMS owner says it was created to make shapewear that people found to be the raciest version yet. And as per Kim’s exact words, it’s a genius idea as it comes with built-in nipples.

Kim can be seen modeling the very unique undergarment that is also very perky. She is seen wearing it right below her tan top and many wondered what the brand was thinking as the goal was to disguise such private parts and not highlight them.

 

When asked more to explain, Kim did not shy away from mentioning how she’s super proud of this product and hopes others can be too. She also mentioned how it was designed using a mold featuring her own breasts so it’s ‘one cleavage to the next’.