Women around the world have been encouraged to grow body hair during the month of January in order to help raise funds to fight climate change.

The so-called Januhairy campaign, which came to light in 2019, aims not only to raise funds to tackle issues revolving around climate change but also to “encourage the acceptance of body hair on women.”

According to Laura Jackson, the founder of the revolutionary movement, she came upon the idea of total acceptance of body hair when she was growing her underarm locks for a theater play back in college.

After sharing her aims and goals with the world, Jackson received a positive response from other women that helped her campaign grow into an international movement.

“A very hairy new year to you all!! Today marks the first day of #januhairy2020 where women all over the world come together to drop our razors for the month of January,” the Januhairy announced in a Facebook post.

“The focus may be on women, but this movement includes all genders and identities. Let’s educate one another on ALL experiences within this ‘prickly’ subject.

“Our charity focus this year is to support TreeSisters in protecting, restoring and funding reforestation… We envision a world in which it is normal for everyone to protect and restore themselves and their world, a plight we resonate with as women, to protect and restore our personal natural habitats!

“If you are not personally joining in with Januhairy this year, I encourage you to talk about the it with others; if we see the same things again and again, it becomes normal.”

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Replaced!