Kim Kardashian is being welcomed to Wall Street after launching a private equity firm that will invest in people and their ideas.

The 41-year-old American socialite and media personality is not showing any signs of slowing down business-wise, Wall Street Journal reported.

Launching a private equity company named SKKY, Kim teamed up with Jay Sammons, the former partner at global investment firm Carlyle Group Inc who became the center of controversy after helping purchase the rights to six albums by Taylor Swift.

According to the reports, the KUWTK star and the global leader are starting the new business venture together as partners, whereas Simmons will oversee the company’s day-to-day operations.

Speaking to the WSJ, Kardashian said she will use her experiences as an entrepreneur to help the business grow and thrive while supporting people and their ideas.

“The exciting part is to sit down with these founders and figure out what their dream is,” she said.

“I want to support what that is, not change who they are in their DNA, but just support and get them to a different level.”

The Journal also revealed that SKKY will specialize both in minority and control investments in companies from various sectors including hospitality, digital commerce and media, consumer products, and luxury.

Meanwhile, Sammons said he only approached Kim and her mother, Kris Jenner, to pitch his venture idea earlier this year despite knowing Kardashians for years.

“Having built businesses themselves as true entrepreneurs is a very differentiated approach,” he said.

It is said that Jenner, who serves as her daughter’s manager, will join the new company as a partner.

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