One man showed over a year ago, that many social media sites keep a record of our amount of data we use.
What apps we use and ending with the locations we frequent. And while some have accepted this reality as inescapable, saying that they’d give up their sense of safety and control for convenience.
“This project was preceded by a long-term study on the shape, size, and location of mask elements so that it actually fulfills its task,” the artist described the process behind her project. Nowak used Facebook’s own DeepFace algorithm to test the mask, and according to her, it works!
The mask features 3 main shapes. A curved rectangle that sits between the brows on the forehead as well as a pair of circles that are positioned under the eyes, on the cheeks. The shapes are connected by a thick wire that resembles and fits like a pair of glasses on the wearer’s face.
Nowak created ‘INCOGNITO’, a minimalist brass mask that covers a person’s face to hide facial recognition software from identifying them. The mask is a response to public surveillance in both, its shape and the project’s message.
Polish designer Ewa Nowak tackled the issue of algorithms that use facial recognition. After all, while it might seem helpful when you’re trying to tag your friends in your birthday pictures on Facebook, such technology could pose serious threats to anyone’s privacy if it was used with malicious intent.
Nowak also showcases the other part of the ‘INCOGNITO’ project, a mirror-helmet that is much more conceptual and covers the entire head. “The second part of the project is a kind of object – a joke, a mirror hood resembling the user to the environment,” the artist explains.
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