A poll conducted on 2000 adults revealed that one in three Brits regularly skip brushing their teeth.
Watch why and how you should take care of your teeth
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The poll conducted by Colgate Total also revealed that one in 10 uses chewing gum to keep their teeth clean instead of brushing their teeth with toothpaste.
Only nine percent consider mouth cleaning important.
Davina McCall, Colgate Total ambassador, said: “I’ve learnt today that you shouldn’t rinse your mouth out after brushing – you should keep all that fluoride in your mouth and let it settle – spit don’t rinse.”
“Whole mouth health is so important, we don’t think about it enough – it’s just as important as other areas of health and fitness.”
“It’s such an obvious thing that we are forgetting, but our teeth are only 20 percent of our mouth – we shouldn’t neglect the other 80 percent including the cheeks, tongue, and gums.”
Eighty percent are currently suffering from sensitivity, cavities, and bleeding gums. But still, they don’t take oral health problems seriously which can be prevented through daily oral care.
Dr. Milad Shadrooh said: “When most people think about oral health they just think about their teeth. The tongue, cheeks and gums harbour bacteria, needing a similar level of protection as teeth to help achieve whole mouth health.”
“As a dentist, I actively work with my patients to help them appreciate the importance of whole mouth health. Through education, we can show how easily people can prevent problems before they start by equipping them with the right information and products to look after their mouth health at home.”
Dr. Patricia Verduin, chief technology officer, Colgate-Palmolive Company, said to avoid oral health problems, one must take care of the whole mouth and not only teeth.
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