Burger King has come under fire after making a bold statement on International Women’s Day.
The fast-food giant took to Twitter and wrote: “Women belong in the kitchen” as the world celebrates the cultural, economic, political and social achievements of women.
But thousands of people were quick to retweet the first post without reading the follow-up message.
“If they want to, of course. Yet only 20% chefs are women,” Burger King UK wrote.
“We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.
“#IWD We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams!”
Thousands of people ripped on Burger King UK for the post, with KFC Gaming replying to the fast-food giant with a meme that reads: “The best time to delete this post was immediately after posting it. The second best time is now.”
Burger King UK then replied: “Why would we delete a tweet that’s drawing attention to a huge lack of female representation in our industry, we thought you’d be on board with this as well?
“We’ve launched a scholarship to help give more of our female employees the chance to pursue a culinary career.”
But because of the uproar, Burger King UK tweeted an apology and wrote: “We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships.”
BK said in another post: “We hear you. We got our initial tweet wrong and we’re sorry. We will do better next time.
“We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don’t want to leave the space open for that.”
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Replaced!