Asda is going to sell a cheese advent calendar very soon.
A cheese-loving blogger named Annem Hobson is the brain behind the calendar.
She posted a short video on Twitter and wrote, “The Cheese Advent Calendar is back this year, now with more cheeses and in more countries! Also ridiculously excited to reveal my new invention: The Cheese Cracker!”
Social media users showed their excitement and one wrote, “OMGoodness!! Only a week into October and I am Ridiculously Excited for November to hurry up and get here! So happy that the Cheese Advent Calendar’s will be available in the US, THANK YOU!”
One said: “FYI – Christmas Crackers are a thing in Canada. I think. At the very least, my family always gets them.”
Annem replied to the user saying: “That is good to know! My US friends were very confused at the idea. Adding this tweet to my feedback folder for the planning stage!”
One excited user said: “I’m SO EXCITED that I can buy this in Canada this year!!”
“I gotta get one this year,” another wrote.
The calendar will feature 24 individually-wrapped cheeses (five varieties), including Applewood and Jarlsberg.
Annem said: “Cheese. I love it. I’d go as far as saying I love it more than chocolate.“
“After searching high and low and discovering there shockingly wasn’t already one on the market, I launched a campaign after creating one handmade prototype last Christmas.“
“The response was overwhelming with over 11,000 of you cheese lovers signing up to get one in 2017.”
“After a busy year of figuring out packaging, wrapping my head around contracts, retailers, trademarks and more, I’m thrilled to announce they will be on sale in Asda stores nationwide!”
Annem to launch her cheese crackers – a traditional Christmas cracker with a cheese-based twist. The crackers contain two portions of individually wrapped cheese, five mini oat-cakes, a teeny jar of tomato chutney, a hat and, of course, a ‘cheesy joke’.
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