Sweet dreams are made of cheese, and Chipotle‘s newest menu item: Queso Blanco proves it.
The Mexican food chain announced on Wednesday that the new dip will be available nationwide from Thursday(2/27). It will replace the queso that’s currently on the menu. It uses 13 ingredients, including aged Monterey Jack, white cheddar, serrano, poblano, and chipotle peppers, and contains no artificial flavors, colors, or preservatives.
The company tested it before launching it nationwide. The new queso recipe was tested in 52 locations across three markets, Dallas, Detroit, and San Diego, in 2019.
“Feedback on Queso Blanco in the test markets exceeded our expectations and it quickly became clear that we needed to give all of our guests’ access to this delicious queso,” said Chipotle’s Chief Marketing Officer Chris Brandt.
“Our culinary team perfected a recipe of real, responsibly sourced ingredients, helping to advance our mission of Cultivating a Better World.”
Queso Blanco is prepared from a dairy and it is supplied by small and mid-sized family farms in Wisconsin. This sourcing practice shows the brand’s efforts to support local farmers who work for the welfare of animals and the environment.
Chipotle first introduced their queso in July 2017. And it became customers’ most favorite menu addition for two decades. The original version was made with hot and medium salsa, picked jalapeno, cheese, corn and tapioca starches, and sofrito — a blend of herbs and spices.
Their all-natural take on the cheese dip got mixed reviews, mostly due to its grainy texture. The chain decided to launch queso nationwide regardless — at the expense of chorizo. They have tweaked the recipe many times, just like in this latest iteration.
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