Coca-Cola is feeling the heat from online viewers after its recent campaign revolving around a tool that personalizes labels for beverage bottles failed to include terms such as ‘BLM’ and ‘Palestine’.
The giant brand received plenty of criticism for the brand new tool that gives customers the opportunity to personalize all of their coke bottles according to preference. But at the same time, there are some terms that failed to make the list and hence were banned.
Amongst those terms were the Black Lives Matter Movement as well as Palestine. In the same way, shocked critics called out the brand for allowing other terms such as White Pride, QAnon, Isreal, and the Nazis too.
On that note, many were quick to note the bias behavior being displayed by the company, and hence many took to Twitter to express their anger against the act which they called totally unfair.
Other terms holding political context didn’t make the list too. This included Trump, Biden, Putin, Obama, Osama, and a few others. Also, Brexit, Trump Won, and ACAB also didn’t get approval and hence were put on the banned list of terms.
Some terms were put into a pending approval list, as the company was still unsure whether or not it planned on filtering them out or not. Hence, the brand is yet to make a decision on the word yet.
Meanwhile, some reports said words such as Blue Lives Matter and Isreal were allowed and that sparked great controversy. But with time, it is being heard that the brand also recently filtered them out, despite previously accepting them.
Shockingly, words such as Pepsi and Dr. Pepper were also given the boot.
Whenever a buyer intends on selecting a particular name that is filtered out, they receive a message that mentions how the name they had requested for is not approved and hence must select another.
Coca-Cola defended their actions by mentioning how they’re working hard to remove all those terms that may cause particular offense to the community. “We are working really hard to get this list right,” they added. But so far, it seems to be a more controversial affair than what the brand originally anticipated.