The company behind Eskimo Pie ice cream has joined the bandwagon of rebranding and is determined to change the “derogatory” name of their ice cream.
Dreyer’s Grand Ice Cream Holdings, a company owned by Nestle, is dropping the nearly 100-year-old name for their Eskimo Pie ice cream amid calls for racial justice and protests against racial inequality and prejudice.
According to the company, the famous dessert would have a new name by the start of the year 2021, whereas the existing trademark would become a part of history.
The decision follows as several major brands – including Uncle Ben’s, Aunt Jemima, and Mrs. Butterworth – have decided to ditch ‘offensive’ names and/or symbols and rebrand.
Speaking of the company’s decision, the marketing head, Elizabell Marquez, told CNN that the company “recognize the term is derogatory.”
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” she allegedly said.
“This move is part of a larger review to ensure our company and brands reflect our people values.”
While the term Eskimo is often used to refer to Yupik and Inuit peoples, some believe that the word is racist due to getting adopted and widely used by racist colonizers.
Previously, Quaker Oats announced they would be changing the name of Aunt Jemima pancake mix and dropping the picture of the smiling black woman from the packaging.
Meanwhile, the company behind Mrs. Butterworth and Uncle Ben’s announced that both brands and the packaging would be reviewed.
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Replaced!