It is now possible for fashion fans to sit right next to the most famous celebrities of the fashion industry in the London Fashion Week.
For a lucrative price of $310, you can get a chance to sit next to Cara Delevingne, Kate Moss, or Anna Wintour.
Normally, the first row of seats is reserved for invited guests and is not open for sale. But this year, three brands have decided to do something new to strengthen the bond between them and their customers.
Watch to find out more of this news below.
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Self Portrait, House of Holland, and Alexa Chung are presenting the front rows for sale to anyone who’s willing to pay $310 instead of the usual $170 ticket.
The $310 ticket will also allow the guests to access the Positive Fashion talks, which will include famous figures like the editor of InStyle US, Lauran Brown, and the editor of Teen Vogue, Lindsay Peoples Wagner.
Last year, the Queen herself graced the occasion with her royal presence.
The London Fashion week is the first of the four greatest fashion weeks across the globe to let people get seats in the front row.
Normally, these seats are reserved for leading fashion designers, models, important figures, and top celebrities.
Stephanie Phair, the chairperson of British Fashion Council, said their new ticketing policy was about ‘opening up brands to their consumers,’ she told Evening Standard.
“The world has changed. We are now in a new chapter,” Phair said.
“Fashion is more public than ever. With social media and the digital world, it is not just limited to the industry.
“London has always been very motivated to bring the consumer closer to the brands. This is an opportunity for brands to engage with their consumers on the catwalk.”
The London Fashion Week will be held at The Store X – a BFC’s show space located at 180 The Strand.
One of the main front row personalities in this Fashion Week is the editor of Vogue, Anna Wintour. Now, $310 might be lucrative for a seat in a fashion show but if it gets you a seat next to Ms. Wintour, it’s a fair deal.
When the Queen visited the fashion show in February 2018, she preferred a front-row seat.
Her appearance at the show was not anticipated, she just showed up as a surprise. It was when she bestowed Queen Elizabeth II Award for British Design to Richard Quinn.
Replaced!