Because there’s a lockdown, Girl Scouts can’t go house to house to sell cookies.
That’s why they’re knocking on your screens instead and selling Girl Scout Cookies online.
The Girl Scouts of the USA announced the new campaign on March 27 dubbed the Girl Scouts Cookie Care. Customers can order these cookies to be delivered to their homes or they can be donated to those on the frontlines battling the coronavirus. Self-guided lessons and activities were also made available online for free so that children can keep learning even while self-isolated at home.
“For 108 years, Girl Scouts has been there in times of crisis and turmoil,” said Girl Scouts CEO Sylvia Acevedo in a press release. “And today we are stepping forward with new initiatives to help girls, their families, and consumers connect, explore, find comfort and take action.”
The organization put up the measure after the pandemic hit in the middle of the peak cookie-selling season for the Girl Scouts. Proceeds from these sales are used to fund “life-changing programming to 1.7 million girls,” said the organization.
“By buying and donating cookies, Girl Scout Cookie fans are helping sustain our life-changing programs for girls — and bringing joy and comfort to those on the frontlines of this crisis,” Acevedo said.
This year’s cookie season began on January 7 as troops across the nation set up booths within their communities pitching their classic offerings such as Thin Mints, Samoas and Tagalongs.
For the 2020 season, a new flavor was introduced called Lemon-Ups. These crispy and sweet-glazed lemon cookies feature messages that are baked-in and draw inspiration from the Girl Scout core mission.
There are eight phrases that are featured, including ones like “I am a go-getter” and “I am an innovator.” Lemon-Ups will replace the Savannah Smiles flavor and while supplies last, select Girl Scout council markets will carry them.
In a press release in January, Acevedo said that the program is more than just about cookies: “Girls learn about entrepreneurship as they run their own cookie businesses.”
“The important business and financial literacy skills girls learn through the program are proven to build their leadership skills and position them for success in the future,” Acevedo added. “When you purchase cookies you are helping girls power their Girl Scout experience and you’re supporting female entrepreneurs.”
Replaced!