The careers of countless Instagram influencers have fallen into jeopardy after the platform removed the ‘like count’ feature.
And now, Australians are advising the Insta celebrities to ‘go get jobs in the real world’ as they would face a lot of trouble in securing new sponsorships in the future.
According to some reports, the influencers and reality stars are losing thousands of followers each day, after the controversial move was brought into effect in several countries.
It is the follower counts, the engagement levels and, most importantly, the number of ‘likes,’ which determines the sponsorships and endorsements for the Insta celebs, whose careers now seem to be on a downhill track.
The analytics have warned that a number of deals could soon be terminated if fickle followers and audiences continue to leave their influencers at the current rate.
Elizabeth Sobinoff, the actress from Married At First Sight, appears to be affected the most in Australia, according to analytics website Social Blade.
The website reports that Sobinoff was abandoned by 683 followers on Monday and 182 on Sunday.
Since the move was introduced, the actress who’s famous for her inspiring posts about female empowerment has lost more than 1,000 of her 207k followers.
Cyrell Paule, Sobinoff’s co-star, met a similar fate.
Paule has lost more than 1,200 followers since July 14, even though she managed to gain 277 new fans on Friday.
Likewise, Bachelor In Paradise stars Keira Maguire and Alexandra Nation have seen a significant reduction in their follower counts, according to Social Blade.
Former Bachelorette Ali Oetjen and Love Island Australia star Teddy Briggs have both seen their Instagram audience shrinking down over the last few days.
Ever since the platform phased out its ‘like’ feature, a plethora of remarks emerged everywhere on social media, suggesting influencers to look out for real jobs.
‘I’m sure they’re hiring at Woolies and Coles,’ one woman quipped on Facebook.
‘I’d be devastated too if I found a job that I had to do basically nothing and then had to now work for it,’ another Aussie wrote.
‘Thank God Instagram found a way to rein in this freeloading lifestyle these influencers live,’ another user added.
One person said the influencers won’t be able to support themselves through social media going forward, so they are sending their ‘thoughts and prays’ to them.
It seems the influencers really need to get out and look for some real job, well, at least in Australia.