Jason Momoa’s fans were left stunned after the 39-year-old actor shaved off his entire beard for the first time in seven years.

While his rugged appearance definitely helped him secure roles in the DC Comics franchise and Game of Thrones, the actor decided to get rid of his beard in an attempt to raise awareness about plastic pollution and promote the use of highly-recyclable aluminum cans.

“Most importantly, I just wanna do this to bring awareness. Plastics are killing our planet,” he expressed and encouraged fans to swap plastic for aluminum packaging.

In footage taken in the middle of a plastic-filled desert, Momoa told his friend that he hasn’t shaved his beard since 2012.

After the YouTube video went viral, people were quick to comment on the actor’s new looks and the reason behind this makeover.

“OMG Jason Momoa. I am not good with change, certainly not good when a beard gets shaved off,” one person wrote.

“Jason just really shocked me to my very core…. HE HAS SHAVED HIS BEARD!!!!! It’s not a drill #distraught,” another one said.

While some fans weren’t pleased with the sudden change, others said that the actor is just as “hot” and “sexy” as ever.

Elaborating the reasons behind his once-in-seven-years decision on Instagram, Jason wrote:

“Goodbye DROGO, AQUAMAN, DECLAN, BABA I’m SHAVING this beast off, It’s time to make a change.

“A change for the better…for my kids, your kids, the world. Let’s make a positive change for the health of our planet. Let’s clean up our oceans our land. Join me on this journey. Let’s make the switch to infinitely recyclable aluminum. Water in cans, not plastic.”

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