Kim Kardashian again stepped into a controversy as she launched her new KKW x KRIS perfume, collaborating with her mother Kris Jenner.
The 39-year-old reality star received backlash for launching an expensive product during the coronavirus crisis.
One even branded her “tone deaf” as she decided to launch a new product when many people are not earning enough of money and losing their jobs amid the lockdown.
The Keeping Up With the Kardashians star took to social media to announce the launch of her new product and shared a snap of her and her mom posing for the camera with a huge perfume bottle.
She tweeted: “My mom @KrisJenner & I are so excited to announce the launch of KKW x KRIS, our first ever @kkwfragrance collaboration.”
“A woody, white floral fragrance with the freshness of freesia, creamy white gardenia and tuberose at the heart – I know you will love wearing it as much as I do.”
Many of her fans showed excitement after learning about her new product but not everyone was impressed with it as they thought the time of launching the perfume was wrong.
One angry social media user commented, “Omg your love of money has no bounds. Are you aware there are people in the world who HAVE NO JOBS?! People DYING? The least you could do is wait this pandemic out before shamelessly promoting yourself.
Completely tone deaf.”
“Not the time Kim,” another wrote.
One said: “Kim I appreciate your hustle but right now is not the time to launch new products. We are in a pandemic, 7 million of us are currently unemployed….. right now worried about losing my apartment, not being able to feed my family……”
Another added: “Kim people are dying we’re not buying nothing but food.”
After receiving a lot of flak, Kim announced that her perfume brand will donate 20% of profits from all sales which will be made in 24 hours to @BlessinBackpack, an organization that provides food to children.
She wrote: “In support of families & children affected by the COVID-19 crisis, KKW FRAGRANCE will be donating 20% of profits from ALL sales from 04.15- 05.15 to @BlessinBackpack, an organization that provides food on the weekends for children across America who might otherwise go hungry.”
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