ASDA has announced that it is launching a new “sustainability store” where customers can refill containers with food products including coffee, tea and cereal.

The supermarket‘s branch in Middleton, Leeds will become the first Asda store in the UK to offer shoppers refill station in the month of May. Customers can also stock up on loose pasta and plastic-free flowers, as part of the initiative to encourage shoppers to reuse and recycle.

The sustainability store will also sell plastic-free flowers and loose food produce such as cucumbers and mushrooms that are free from plastic packaging.

“We’re on an ongoing quest to remove and reduce the amount of plastic in our business and to find new ways to help our customers to reuse and refill our products,” said Roger Burnley, Asda chief executive.

“Over the coming weeks and months, we will be testing and learning from the customers in Middleton to understand how we can reduce our environmental impacts whilst still maintaining the great service and quality our customers demand,” he stated.

The trial will be for three months in the Middleton, Leeds, branch and Asda will decide whether to roll it out nationwide. According to THE SUN website, Asda has told them it hasn’t released any pricing information yet but said it will be based on weight.

Asda’s main aim is to make all of its packing 100 per cent recyclable by 2025. The firm has also pledged to diminish its plastic use by 15 per cent by February 2021 and committed to ensuring all its own-brand packaging is 100 per cent recyclable by 2025.

Shoppers are also being encouraged to bring their own containers to use the refill station. When they are done filling up their containers, they can use the scales on the end of the refill station to weigh, label and pay for their food.

 

 

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