Prince Harry and Meghan Markle chose the Queen’s nickname Lilibet for their newborn baby daughter.

Angela Mollard, a royal expert in Australia, has told The Morning Show that the couple’s decision to name their daughter Lilibet is an effort to “secure the Sussex brand”.

She also suggested that the name was a way to ensure the couple remained connected to the palace even if their royal titles are revoked.

Angela further explained that the Queen’s hands may have been tied over the usage of the name, suggesting that if she said no, Harry and Meghan would have “complained to Oprah”.

“I imagine they used the name Lilibet to secure the brand, the Sussex brand, to make that connection to the palace,” Angela said, implying that they were using it for strategic reasons in case they lose their titles.

“Not a great look” the royal expert added.

And despite saying she personally liked the name, Angela said she thought it was “too close” to a family that the couple had actively chosen to distance themselves from.

“It’s a personal name,” she explained. “It’s a name that Philip obviously called Elizabeth. It’s too close.”

“But could you imagine if the Queen had said no, they could have gone on Oprah and [complained], “Yeah, she wouldn’t let us use that name”.

She went on to add that she believed Harry had “lost the right” to use the name Lili he had been fond of for a number of years after his Apple TV+ series The Me You Can’t See, in which he criticized his family.

“When you trounce your grandmother for her poor parenting and then you go and take her name, it’s not a great look,” Angela claimed.

Angela also revealed that she thought the name was in poor taste and “doesn’t fit with me” as the Queen is likely to be disheartened by the way Harry and Meghan have spoken about her in the media.

“To have [used the name Lilibet] so soon after criticizing the monarchy, it just doesn’t fit with me,” Angela commented.

This comes after the couple responded to reports that they “didn’t ask” the Queen for permission to use the name.

But a spokesperson for the Sussexe’s has told the BBC that they did ask the Queen’s permission.

“The Duke spoke with his family in advance of the announcement, in fact, his grandmother was the first family member he called,” the spokesperson told BBC. “During that conversation, he shared their hope of naming their daughter Lilibet in her honor.”

“Had she not been supportive, they would not have used the name.”

The Duke and Duchess Sussex made tons of exposés during their televised Oprah interview in March, including accusing an unnamed royal of making a racist remark about their son Archie’s skin tone and saying Harry’s family didn’t help Meghan after she said she was suicidal.

And in last month’s Apple TV+ series, Harry also said that his father Prince Charles, Prince of Wales, let his children “suffer” at the hands of the media due to his own negative experiences growing up in the Royal Family.

Lilibet, who is eighth in line to the throne, was born in Santa Barbara Cottage Hospital in California.

The Duke and Duchess of Sussex announced their daughter’s arrival on Sunday.

“On June 4, we were blessed with the arrival of our daughter, Lili,” the couple announced. “She is more than we could have ever imagined, and we remain grateful for the love and prayers we’ve felt from across the globe. Thank you for your continued kindness and support during this very special time for our family.”

The news of his granddaughter’s arrival was greeted with joy by Prince Charles, who described it as “happy news”.