Some time ago, Mcdonald’s Sweden created a buzz with their ‘tiny restaurant for bees.
It helped to pay attention towards the bee crisis – colonies are dying off at unprecedented rates and we should think about this.
Now, they are creating small ‘bee hotels’ on the back of their billboards. NORD DDB, the creative agency behind McDonald’s Sweden’s beer-focused architecture, explained to DesignTAXI that 30% of wild bees in the country are threatened, mainly because they do not have enough resting areas.
The company has teamed up with outdoor advertising firm JCDecaux to turn the backs of its billboards into tiny “hotels.”
McDonald’s spend over $1.8 billion every year worldwide on advertising and promotions, trying to cultivate an image of being a caring and green company. These efforts to promote biodiversity of bees are great and there are currently 6 ‘hotels’ so far, they set up on the back of a single billboard.
As well as contributing to deforestation and greenhouse gas emissions over the years through its intensive need for meat, poultry and products like palm oil, only 50% of Mcdonald’s guest packaging comes from sustainable sources and only 10% of its restaurants are currently recycling.
However, they are taking steps to improve. “Our customers have told us that packaging waste is the top environmental issue they would like us to address,” Francesca Debiase, McDonald’s chief supply chain and sustainability officer, said in a statement.
By 2025 the company aims to have 100% of its customer packaging come from renewable, recycled, or certified sources and have recycling available in all its restaurants.
Designed and built by award-winning set designer Nicklas Nilsson, the McHive was sold to a franchisee for over $10,000 (£7,885).
McDonald’s Sweden and JCDecaux plan to expand its chain of ‘bee hotels’ in spring 2020 if all goes well according to their desire. Well, it is a great initiative by McDonald’s!
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