Watch as a first-time mother applies make-up during labor in the video below.
Video credit: Daily Mail
According to research, around 68% of women from the UK wear make-up on the day they give birth.
It is because they want to look good in all the birth announcement photos which are shared on social media as soon as they welcome a newborn.
The stats further revealed that around 66% of such women will also invest in beauty treatments before the day they give birth, with a third getting spray tans and blow drys, and half opting for pedicures or manicures.
In fact, putting on makeup before giving birth is now turning into somewhat of a trend around the world, as indicated by tons of such snaps shared on Instagram.
Among the photos shared online, some women are seen doing a full makeover after welcoming their newborn while some just rely on perfecting the contouring in between their contractions.
One such incident made headlines in 2016 when New York-based makeup artist Alaha Karimi shared photos of herself applying foundation on her face ahead of the labor.
Karimi later said she did so to get herself distracted from the contractions.
Speaking to ABC News at the time, she said: ‘I went to the hospital at 7:30 a.m., and I was in labor for a total of 10 hours that day.
‘I had an epidural around 8:30 or 9:00 a.m., so when it started to wear off, I needed something to distract myself from the pain.’
Karimi, who is a makeup artist for brides, jokingly said if her makeup could survive an entire wedding day of laughter and tears, it could also survive labor.
A similar incident was also revealed by makeup artist Tegan Woodford on Instagram. Tegan said she did a makeover for her sister-in-law to relieve her stress during labor.
‘I got a phone call from my sis-in-law at 2 am saying she had her first contraction,’ the woman, from Mermaid Beach on Queensland’s Gold Coast, said.
Tegan took the next flight to Adelaide to make it to her sister-in-law.
‘Half way through doing her makeup she was so relaxed that her contractions sped up to every few minutes, and we then had to race to the hospital,’ Tegan said. ‘She was seven centimeters dilated.
‘I think I’m onto something here. Getting your makeup done whilst in labor relaxes you, speeds up the process and you look good.’
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