Justin Baldoni has reportedly hired a new PR crisis manager amid the ongoing feud between him and actress Blake Lively.
Shocking claims were made by insiders recently about how the onscreen actors may have shared plenty of scenes on the same stage but it was a challenging task altogether.
Lively was made to feel uncomfortable by Baldoni on many occasions and there were times when she just felt like giving up.
Others on the set felt the same way, adding how he was a difficult individual to work with. Ironically, all the damage is being done at a time when the movie ‘It Ends With Us’ has been released.
The actor who is also the director of the movie is now refusing to hold any contact or relations with Lively and the pair were also seen ignoring one another at the movie’s recent premiere.
Insiders claim the hiring of the PR crisis manager was necessary as the star feels any negative publicity could impact viewers’ opinions about the movie.
Reps for the star are yet to confirm the statement but it is confirmed that Baldnoi has hired Nathan’s firm, ‘The Agency Group’ which specializes in these kinds of matters.
They will be handling the communications, reputation management, as well as personal publicity, not to mention any damage done during press releases.