The iconic image of the Swiss Matterhorn mountain peak will soon be banned from Toblerone packaging as the brand’s owner opts to move some of its production outside of Switzerland.
The news was confirmed by Mondalez International, which currently produces the world-famous triangular chocolate. It further went on to release a public statement to the press about how the decision was being taken to avoid violating the Swiss Act.
Just last year, Mondalez International hinted at how it planned on moving some of its production for Toblerone to the Slovakian capital of Bratislava.
Now, the company hopes to alter the old design with a replacement featuring a more generic mountain, unlike the previous one that was specific to the famous Swiss Matterhorn.
As per a recently published report by The Times, Switzerland’s Swissness Act that was passed in the year 2017 featured a clause that boldly states how national symbols and Swiss crosses aren’t allowed to be featured on the packaging of products that fail to meet the Swissness criteria.
Additionally, this act claims that all edibles making use of Swiss symbols or claiming to be Swiss in origin must contain at least 80% of the product’s raw materials coming from Switzerland.
When it comes down to milk and dairy products, that percentage is further increased to 100%.
Therefore, a spokesperson for Mondalez confirmed through the Swiss media outlet Aargauer Zeitung how this new redesign of the chocolate’s wrapper would now introduce a more modern and streamlined mountain logo. The idea is to feature a design that aligns with the geometric and triangular esthetic.
In the same way, the famous chocolate will no longer read, ‘made in Switzerland’ but will feature the line ‘established in Switzerland’ to clear all sorts of confusion and avoid coming into conflict with Swiss Law.
What are your thoughts on the abrupt change of Toblerone’s historic packaging and the concept of Matterhorn ‘no more’? Let us know in the comments section and be sure to SHARE this article and stay tuned to our page for more trending stories from all over the world.