Justin Bieber is slamming leading fashion label H&M’s new merch collection.

The singing sensation has gone one step further by calling the collection nothing more than trash and has similarly urged all of his fans and followers to never purchase it.

The news comes as the leading brand promoted the articles as something of Justin’s liking but he has reiterated over and over again how that’s not the case anymore.

The 28-year-old Peaches singer took to his account on Instagram and revealed through a series of stories that this was unacceptable behavior as the pieces did feature the star’s face without letting him know or even taking his permission.

And that’s why he’s going crazy and referring to it as trash. “I can’t believe this is happening. I have never approved of any of this”- he continued.

The first slide was just startling where the celeb says, ‘I would not buy this if I was one of you!”- and many were baffled at the major feud going on between the leading brand and the singer.

Meanwhile, another feature went on to highlight how the H&M merchandise they produced is ridiculous and he even called them out on another one of his pages writing, ‘When everyone finds out I did not approve of this!’

The clothing line that features Bieber’s face included the likes of a sweater dress that also had an image of the superstar in black and white hues. And then there were other similar products in the line up including a canvas bag that entailed so many pictures of him printed across it.

There were even a few pieces that had the terms, ‘I miss you more than life’- which is a famous lyric from the star’s own album lineup featuring a track called Ghost.