Kim Kardashian is known for working with some of the biggest brands in the world and this next story happens to be proof of just that.

The leading star is on a whole new level altogether when she chooses to enter into a hugely lucrative deal with Balenciaga and people cannot stop talking about it.

Kim Kardashian has been the brand ambassador for Balenciaga in the past and has had several leading partnerships with the brand. But many cannot help but speak about how it’s dusting to see her take center stage at this moment in time and become the face of the same brand that she once called out for outrageous behavior.

This includes slamming the brand for using kids to feature in bondage campaigns across the board. How’s that for shocking behavior? And now, she feels things are in place and has agreed to be the latest face for their new campaign.

The mother of four was slammed as money-hungry, greedy for fame, and whatnot for switching sides and now being the face of their campaigns, putting all the past behind her.

Some argued that this was wrong for obvious reasons and then a few mentioned that the Kardashian needed a reality check because it was uncalled for.

How can she forget what they did with kids? How can one turn a blind eye on that campaign that seemed like it was tone deaf from all angles, another added.

But despite the growing number of criticism, Kim seems like she could care less for obvious reasons. She is said to be happy and healthy and on cloud nine, loving all the work that’s coming in her direction, no matter at what cost.

The star’s rep says she is currently in the process of re-evaluating her ties with the brand and she was going to do everything possible to make sure things go smoothly. But Balenciaga has already spoken about Kim being at the top of the list of their latest campaign so this is quite clear what’s taking place.