Marketers would go to any length to make costumers love the products of their brands.

It’s because of their clever tactics, we buy a lot of trendy products without even giving a second thought.

Sales experts know how people don’t think before buying products belonging to famous brands. However, the buying attitude of customers is now changing.

Customers worldwide are becoming more rational when it comes to shopping. Here’s why they are giving up on famous brands.

1. People have realized the importance of happiness over material things.

Millennials no longer stuff their homes with useless products. Instead, they prefer to travel, meet new people, visit different cultures, and make friends.

Consumerism doesn’t attract new generations to the extent by which it used to attract the previous ones. Researchers have found that people find more happiness in experiences than in material things.

That’s why modern society has become relatively tired of materialism.

2. Consumers don’t want to pay unfair prices.

Owing to the technological revolution, people have become more aware of corrupt corporate practices, especially when it comes to unfair pricing.

Surveys have shown that people will tend to buy a cheaper product than buying a similar branded product at a higher price. That’s why various companies are now releasing no-name products for consumers who have grown tired of brands.

Amazon’s $12 no-name T-shirts easily beat a $50 shirt from renowned clothing brands.

Moreover, society has become more welcoming to regular clothes than it ever was. People like Steve Jobs and Mark Zuckerberg have shown that it’s perfectly fine to wear a $10 shirt even if you’re a billionaire.

3. People don’t want to advertise brands.

Brands have been using their consumers as a commercial tool by printing their logos on the product. For instance, if you wear a branded shirt, you’ll carry the brand logo everywhere you go.

People, however, have realized how they’re being used by the corporates so they’ve started using clothes that don’t display company logos.

4. Customers don’t want to buy extra stuff with the products.

Most of the big brands never sell you a single product. They’ll find a way to sell a variety of related things to you, no matter you want them or not.

For instance, whenever you buy a new smartphone, you’ll also purchase its headphones, a case, and various other accessories.

While doing so, you will likely buy products of the same brand – and that’s exactly what corporates want from you.

But customers are now becoming more and more aware of such tactics and it won’t be long before people find a way to deal with them.

 

 

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