Pepsi has announced that it is going to launch Pepsi Café, a cola-coffee drink that has approximately twice the amount of caffeine as a regular Pepsi.
The drink will be available in April in the United States.
Watch to learn more about this exciting news!
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Pepsi Café will come in two flavors, regular and vanilla and the latter will be in a sweeter, creamier version.
The soda giant released a spicy ginger-flavored Pepsi Max in 2017. In the 90’s, its transparent Crystal Pepsi was very famous. This is not the first time cola and coffee have been mixed into one product as the Coca-Cola Company has a similar product, called Coke Plus Coffee, available in international markets, but has not yet announced a U.S. launch date.
In 2006, Coca Cola introduced Coca-Cola BlāK, a supremely edgy coffee-flavored Coke. But the product was discontinued in 2008. Pepsi has also launched Pepsi Kona a decade earlier, a coffee-flavored soda that was sold only in the city of Philadelphia. Niche but it was not successful.
Pepsi Cafe will be introduced with a limited run, but the company expects to eventually make it a year-round offering. It’s part of an ongoing effort by the company to widen its appeal through new products and acquisitions.
Caleb Bradham first introduced Pepsi as “Brad’s Drink” in New Bern, North Carolina, United States, in 1893 and he made it at his drugstore where the drink was sold.
In 1903, Caleb moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse and sold 7,968 gallons of syrup in the same year. Pepsi company was bankrupted in 1923 and due to financial losses provoked by speculating on the wildly fluctuating sugar prices as a result of World War I.
Roy C. Megargel bought the Pepsi trademark as assets were sold and he was unsuccessful in attempting to find funding to improve the brand and soon Pepsi’s assets were purchased by Charles Guth, the President of Loft, Inc.
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