A pizza shop has gone viral for encouraging customers to adopt shelter dogs by placing their pictures on pizza boxes.

The New York-based Just Pizza & Wing Co. is a one-of-a-kind pizza restaurant that doesn’t get their pizzas to their destination in plain pizza boxes.

Instead, the franchise has decided to attach photos and descriptions of adorable shelter dogs to their boxes in order to encourage people to adopt.

What’s more is that the pizza store offers $50 gift vouchers to those who choose to adopt one or more of the dogs from their flyers.

The brilliant idea was brought to reality by Mary Alloy, the owner of the pizza franchise and a passionate animal lover who volunteers at Niagara Society for the Prevention of Cruelty to Animals.

As Alloy revealed, she worked closely with SPCA staff, in particular event coordinator Kimberly LaRussa, to come up with the solution that would suit everyone, including the shelter, the pizza shop, and the customers.

“Kimberly texted me one night and was like, ‘Hey, what would you think about putting pictures of the dogs on pizza boxes?’ and I just couldn’t wait,” the woman said in an interview with CNN.

“We are all animal lovers here, so I got permission from the franchise to do it and immediately got to work.”

As the businesswoman and the mum-of-three added, people’s response to the initiative was great whereas the pizzeria is now getting more orders than ever thanks to showing support for shelter dogs.

“We’ve had a tremendous amount of interest and support from the community and beyond since the story went viral on Friday,” Alloy told CNN.

“Many people want to order a pizza just to get the shelter dog photo, other pizzerias have offered to put flyers on their pizza boxes, and so many people are tagging their friends and family.”

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