According to a new study, printing ‘Smoking Kills’ On Individual Cigarettes could help smokers quit the habit.
Researchers from the University of Stirling discovered that participants consider the warning on individual cigarettes to be ‘depressing, worrying and frightening’, and the impact of message regarding the risk of smoking stayed with them for longer.
Dr. Crawford Moodie, who conducted the study, said: “The consensus was that individual cigarettes emblazoned with warnings would be off-putting for young people, those starting to smoke, and non-smokers.”
“This study suggests that the introduction of such warnings could impact the decision-making of these groups.”
“It shows that this approach is a viable policy option and one which would – for the first time – extend health messaging to the consumption experience.”
There was a total of 120 participants who split into different age groups. One male who participated in the 36-50 age group said: “If you were a non-smoker and you were standing talking to somebody – maybe one of the boys smoking – you’re standing, you’re a non-smoker and you see something that says ‘Smoking kills’ on it, you’d maybe think ‘That guy is, he’s a bit mental.”
Dr. Moodie has been trying to adopt the idea of printing warning messages onto individual cigarettes themselves since 2012. According to Ladbible, ”when during a stop in Singapore he saw cigarettes branded with messaging regarding the government’s crackdown on illegal imports.”
He said: “I saw that and thought, ‘well why couldn’t we do a similar thing in the UK to raise awareness of the health risks?”
“Tobacco companies have been printing onto papers for at least 50 years, and in terms of feasibility, there seems to be very little reason why they would be unable to print health warnings onto the cigarettes themselves.
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