Selena Gomez talked about her upcoming beauty line Rare Beauty to comedian and her friend Amy Schumer in a recent interview.
She told: “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful.”
“People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns.”
Selena said that Rare Beauty which is going to be launched this summer in Sephora stores will have 48 shades of foundation and concealer. “It’s all very clean and easy. I wanted people to feel safe,” she added.
The 27-year-old pop singer first shared her desire to launch a beauty line back in August 2019. She shared a video on Instagram revealing the news of her Rare Beauty launch.
The Instagram page of @RareBeauty garnered millions of followers in a minute. She wrote: “Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer!”
“Our founder @selenagomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. @rarebeauty is about accepting who you are–and finding the beauty in your imperfections.”
Selena shared behind-the-scene clips which showed her testing and swatching the products. It indicates that the brand will incorporate lipsticks, eye products, blushes, and highlighters.”Being rare is about being comfortable with yourself,” she says. “I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves and to start embracing our own uniqueness.”
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