We can not say it is good or bad, but you will not see a summer style icon: the RompHim now.
The men’s romper company, which got a burst of international attention three years ago, will romp no more. The founders announced in an email to customers on Wednesday.
“There are few things in the world quite like building something from scratch,” wrote co-founder Alex Neumann. “In our case, we got to take an idea — an idea that most people told us was ridiculous — and turn it into a business.”
Daniel Webster-Clark who is another cofounder told BuzzFeed News the original four founders could not give the time to the company they had begun as a side project while at business school together in Chicago.
“We’ve got lots of other stuff going on and it kind of got to the point where it made sense to shut the door,” he said. “We ran it for as long as we could, but we weren’t able to come out with the new styles and be as innovative as all our customers deserve.”
The team first announced their Kickstarter fundraiser in 2017. The RompHim got massive popularity. Some people joked about the concept of the male romper, including on Saturday Night Live.
“We had this crazy idea to see if we could get friends and family to buy 100 of them,” said Webster-Clark, “but it took a crazy turn.”
The four founders, Neuman, Webster-Clark, Chip Longenecker, and Elaine Chen, raised over $350,000 from Kickstarter. These colorful onesies became a sort-of-ironic-but-sort-of-not male fashion fad that summer, particularly in the LGBTQ community.
Other companies soon popped up, but the RompHim became the first choice for any male romper.
The quality clothing item’s popularity went down pretty much as soon as the summer of 2017 ended.
Search results for “romp him” also declined dramatically.
Webster-Clark said he has “mixed emotions” about the end of his company. He also said that it had been an “incredible experience.”
In an interview with the Chicago Tribune in 2017, Longenecker acknowledged that “fashion can always be fickle.”
“We don’t worry about where fashion’s going,” he said. “But in the long term, I think we believe in the male romper look, and we’re going to continue to push it until people say, ‘We don’t want it anymore.'”
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