After Cinnamon, Kylie Lip, Kiki, and tons of other bizarre internet challenges, finally there is one that makes sense.
The new challenge, named the #trashtag challenge, calls on people to visit their nearby locations covered in garbage, pick all the trash from there, take before and after photos, and share them on social media.
Unlike most of the other internet challenges, this awesome challenge doesn’t inspire internet users to do potentially dangerous things.
And it’s now spreading across the globe.
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So far, more than 28,000 people have shared #trashtag posts on Instagram, in which numerous volunteers have cleaned up roads, beaches, and parks near them.
A group of teens collected plastic thrown out by local people in Junagadh, India, while another one picked up bottle caps, balloons, and straws from a beach in California.
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Though the idea was first proposed in 2015 when UCO, an outdoor clothing company, launched the #TrashTag Project, it became popular a couple of weeks before when a Reddit post challenging individuals to “make the world a better place” went viral online.
Steven Reinhold, a UCO people ambassador at the time, recalls how the idea surfaced in their mind.
“Me and a buddy of mine were out on a road trip in California and a receipt blew out of a window,” Reinhold says.
“We kind of felt bad about it because it was in a really pretty location, so we decided to pick up 100 pieces of trash.”
#trashtag is a rare internet challenge which makes the world a better place, just like the famous Ice Bucket Challenge that ended up raising $115 million for the ALS Association.
“If we all pick up a couple of things, we can all pitch in and make an impact,” UCO junior design engineer Craig Frazee says.
“This is a movement to inspire people to be better stewards of the environment.”
The challenge is raising awareness of both land and water pollution.
According to a World Economic Forum report, there is more than 150 million tonnes of plastic in our oceans and if nothing is done, plastic would outweigh fish in the oceans by 2050.
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