Victoria’s Secret has recruited its first transgender model.
This decision is quite a big step for this company, because VS is considered to be one of the brands that never included a plus-size and transgender female to their team. Over the past few years, the rivalry in this industry has been intense and Victoria’s Secret has struggled to stay in the competition. But when the organization faced the risk of losing its reputation, they decided to bring a change and brought Valentia Sampino as the most prominent model of the company.
The long-standing executive officer of the parent organization Ed Razek — shared “a lack of interest in casting transgender models.
” His remark caused an outrage in the LGBTQ community but it seemed as if they decided to reverse their own terms as Sampino will now show up on the ads and catalogs of the brand Only days after that news became public, another news broked that Razek had resigned.
His departure comes in the middle of a difficult time for the organization that has struggled to find an identity that aligns with current values and continues to distinguish itself from Jeffrey Epstein. Yet Sampaio has her sights firmly focused on the future.
Sampaio, hails from Brazil and has worked for brands like L’Oréal. It was her dream to work with Victoria’s Secret as she mentioned that “I was so relieved and excited when I learned I got the job,” she said.
“It’s always been a dream for me to work for VS.” She also captioned her post on Instagram as “Never stop dreaming” when she revealed her work for Victoria’s Secrets.
The Company, however, had no choice but to adapt to the realities of this world, because of Razeks ‘ comments and how he was blamed for being closed-minded and transphobic. In reality, Victoria’s Secret was already late in making this change, because this has been done for years by other fashion and beauty brands.
It is seen that this green-eyed Brazilian Model is going to bring a change as asked if she could help bring diversity to the Victoria’s Secret, Sampaio said: “I think we’re going through a time, an evolution, and it’s good.
At last, companies are understanding and catching up with the value of inclusiveness and diversity. Fashion is for everybody, from all backgrounds and from every culture. This is only the start and it’s an evolution for everyone”.
She has also proved it when she was chosen for Vogue 2017’s cover and once again she will prove Victoria’s Secret that hiring her is one of the best decisions they have made for their company.
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