A 22-year-old sadly announced on Twitter that her long-running “gag was up.
” After four years, her dad finally noticed she had pinned a single Cheez-It on the wall of her dining room.
“My brother-in-law accidentally spoiled it two nights ago,” Sara Smith told BuzzFeed News. “The whole internet seems to be mad at him, but when I first found out I was just really sad that it’s the end of an era.”
The era/gag started in late November 2015. Smith said she was inspired by a viral Twitter joke someone played on their family with a Dorito.
Smith, lives with her family in Bristol, Vermont, said she only cared about testing how observant or oblivious her dad was.
“So I told everyone else [about the Cheez-It], but they were taking a while to notice too,” she said.
“It took a lot of secrecy to keep this alive,” she added.
On Sunday night, the Cheez-It disappeared. BuzzFeed News is not sure whether it was intentionally removed or it had naturally decomposed.
When the family members realized the snack was disappeared, Smith’s brother-in-law said to Smith’s dad, Steve, “Oh, you found the cracker,” accidentally giving away the longstanding joke.
Smith said her dad responded, “What?” When he learned it was an internet joke she carried out against him for years, he said, “Really?”
“I think it was probably weird to process though,” Smith said.
Smith said people have accused her of faking the initial joke and tweets because the Cheez-It should have decayed, or someone should have noticed sooner.
Some have even gone as far as calling her “self-involved” for carrying out the innocent joke in the first place.
“I’d just like to stress that it was in Vermont, where it’s too cold for bugs most of the year,” she said.
Secondly, she added, “Everyone we know, all of our relatives and coworkers, knew about this. And it was a big thing to keep it under wraps the whole time.”
“I’d like to point out that this was just a practical joke … our family is full of love and this was just for laughs,” she then said.
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