The selection of models for the ads of beauty products is done in a number of ways.
Mostly, the brand looks for faces that are naturally attractive and that can become even more stunning by the art of makeup. In the majority of the cases, the girls have facial features that are highlighted using the product they are advertising.
However, it is a reality that you can hardly see the actual face of a model, any model.
Even if you see them in public, at a restaurant or an airport, they are covered in layers of makeup and getting their pictures utterly without makeup is quite a task.
The use of makeup can drastically change the appearance of a person.
You might have noticed that in movies where the same actor has to perform as a 20 years older version of their character, their makeup easily makes them look older.
Likewise, there are products that can cover dark circles, wrinkles and uneven skin tones to make someone look totally different.
Some makeup products can practically do wonders.
It is very hard to know how good a beauty product actually works without having an idea of how models looked like before getting painted up for the ad.
However, some folks at Bright Side went to extreme lengths to get the natural faces of the famous beauty products models like Bella Hadid, who’s seen on ads of Dior, Sasha Luss, also for Dior, Lindsay Wixson, from Yves Saint Laurent, and many others.
Here are the photos of these ladies without any concealer, foundation, highlighter, or basically any other beauty product.
1. Bella Hadid — Dior
3. Martha Hunt — Revlon
7. Arlenis Sosa — Lancôme
11. Lindsey Wixson — Yves Saint Laurent
18. Doutzen Kroes — L’Oréal Paris
Replaced!